FTC

The FTC regulates how supplements are presented, not what they are.

While the FDA governs labeling and product compliance, the FTC focuses on advertising —
what companies say, imply, or suggest to consumers.

This includes websites, social media, and product packaging when used as marketing.

At a high level, FTC oversight centers on three signals:

• Claim substantiation — whether health claims are supported by competent and reliable evidence
• Truthfulness and clarity — whether statements are accurate and not misleading in context
• Disclosure practices — whether material information is clearly communicated, not hidden or implied

The FTC does not define product quality.
It defines the boundaries of acceptable communication.

A well-marketed product can still be poorly constructed.
A compliant claim does not guarantee a meaningful formulation.